LO1 Investigate the influence of the digital environment for effective marketing of
business organisations
LO2 Apply digital tools and techniques for an integrated marketing approach within a
given business organisation
LO3 Design a digital marketing campaign using multimedia to optimise content that
targets key audiences
LO4 Evaluate methods of monitoring and measuring a digital marketing campaign in
line with marketing objectives to increase engagement and conversions.
- Enseignant: Jérôme MITTLER
LO1 Analyse how a brand is built and managed over time
LO2 Create a brand portfolio strategy to organise portfolios and manage brand
hierarchies
LO3 Evaluate how brands are leveraged/extended over time domestically and
internationally
LO4 Apply techniques for measuring and managing brand value over a period of
time.
- Enseignant: Jérôme MITTLER
LO1 Examine the strategies employed by and the impact of e-commerce on
business organisations
LO2 Analyse the hardware, software, web-based and database technologies involved
in setting up a secure e-commerce site
LO3 Design an e-commerce strategy based on a given end-user requirement
for a target audience.
LO4 Implement an e-commerce strategy based on a given end-user requirement
for a target audience.
- Enseignant: Corentin LEROUX